Executive Immersion Program in Strategic Price Management
Discuss with leaders from various sectors of the economy which pricing strategies are being applied to ensure profitability in such a challenging environment.
Início da próxima turma: 2 de maio de 2022

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About the Program

Why this program?

Expand your view on pricing strategy and learn how to adapt to economic and market pressures to gain profitability
There are a number of doubts among professionals in the Pricing area due to the pandemic scenario and the current economic crisis, such as:
  • How to understand and adapt to changes in the way Brazilians consume, which directly impact pricing strategies - Sales in e-commerce, for example, have increased considerably and left professionals a little at a loss when it comes to setting prices for different channels. sale;
  • How to maintain balance and transfer costs without losing volume – External pressures, such as the rise in commodities, inflation and the rise of the dollar, directly affect the price of products and services. How to make this transfer reach the client/consumer without prejudice;
  • Applicability of new technologies and process optimization. Some companies already somehow associate machine learning and big data with pricing strategies, such as corporations in the aviation sector that work with dynamic rates. But most companies are still dealing with manual processes or are still “adapting” to digitization. There are those who believe that the technologies widely used in the services sector are not very applicable in the industrial sector.
Professionals want to know how to make the Pricing area more agile and efficient in the face of so many variables such as the economic crisis and changes in consumption. The question about the use of technology is also a discussed topic as it can contribute to greater effectiveness in less time.
This includes a series of factors linked to pricing to ensure profitability for the organization, such as the balance of prices in different sales channels, cost transfer without losing volume, pricing strategies based on future forecasts, price quotation with more flexibility and effectiveness.
14 hours
2 weeks weeks
12 módulos sessões
16 especialistas

About the content

What will you learn?

Find out how to deal with the acceleration of digitization and sales in e-commerce and use them in favor of the company to remain competitive in the market.

Understand how the industry is adapting to the new pattern of consumer behavior.

See how to set prices for different sales channels and ensure market presence.

Know how to balance pricing strategies for B2B and D2C to stay competitive in both scenarios.

Format

executive-managerial audience
open microphone
Available recordings

Networking

connect with peers
whatsapp group
connect with everyone

REPRESENTATIVES OF THE LARGEST COMPANIES IN BRAZIL

Specialists who conduct the immersion

André Koeppl
Head of Pricing
BASF
Andre Plana
Revenue Growth Management Director
MONDELEZ INTERNATIONAL
Angelo Miguel lambassi
Planning and Operations Manager
Iberia Packaging
Eduardo Silveira Bianchetti
Pricing, Planning and Business Intelligence Manager
Fleury Group
Fabio Chérias
Pricing Director
FAST SHOP
Francisco Torres
Strategic Revenue Management Sr Manager
BAIRESDEV
Frederico Zornig
CEO
QUANTIZ PRICING SOLUTIONS
Geovane Rainoni
Pricing and Market Intelligence Manager
Find Used Cars
Guilherme Costa e Silva
Head de Pricing e Revenue Management
KLABIN
Guilherme Treviso Duarte
Gerente Geral de Pricing
GRUPO MAGALU
Higor Almeida
Pricing Manager
BOEHRINGER INGELHEIM
Jeter José Kavrokov
Pricing Manager
BUNGE
Kleber Peron
Head of Revenue Management
SUZANO
Marcos Barbosa
Pricing Executive Manager
VIA RETAIL
Renato Mendonça
Revenue Management Director
GOAL
Thiago Echevarria
Pricing Manager
PURATOS
Direct contact with experts

Direct contact with experts

Access more than 14 hours of live presentations and debates, plus additional materials and recordings. Analyze in detail with the experts what matters most to you.
Dedicated concierge

Dedicated concierge

Blueprintt provides a personal assistant to participants for the duration of the program, ensuring that you have a noble experience.

Exclusive Networking

Exclusive Networking

Program participants will make new connections and discover opportunities, not just with the experts, but with other course participants as well.

DEPOSITIONS

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Values

Installment in up to 12 installments

Unconditional Warranty

Get your money back if you are dissatisfied

We are committed to your satisfaction, not by word or word, but in fact. If, by the end of the first day, you have attended at least 80% of the live sessions and are not satisfied, just send an email to info@blueprintt.co and we will refund your money.

faq

Common questions

HOW IS SYLLABUS CONTENT STRUCTURED?

This is one of the main strengths of our programs. We carry out qualitative research with executives in the area in which we are focused. Based on the understanding of their problems and challenges, we identify specialists or organizations in the market with practical answers so that they can overcome their challenges faster.

WHAT IS THE FORMAT OF THE SESSIONS?

All sessions will be online and 100% live, with the presence of the leader (speaker, instructor, specialist) of the session.

WILL RECORDINGS BE AVAILABLE?

Yes, we will make the recordings of all sessions available within 10 days after the end of the program. They will be available for access on the platform for one year.

ON WHICH PLATFORM WILL THE PROGRAM BE TRANSMITTED?

The sessions will be transmitted by Zoom. We suggest that you install and test the platform (which is free). To install Zoom, access this link: https://zoom.us/download

WHAT'S INCLUDED IN SUPPORT MATERIAL?

You will receive the pdf of the presentations that are authorized by the compliance of the speaking companies, as well as any practical exercise that is done in the sessions. Any material will be made available within 10 days after the end of the program.

DO YOU ISSUE CERTIFICATE?

Yes, you will receive a certificate of participation from Blueprintt at the end of the program.

HOW DOES THE DYNAMICS OF IMMERSION PROGRAMS WORK?

We format these programs with the central idea of allowing greater depth in the presentation of best practices and greater interaction between participants. During all sessions, participants will be able to interact or actively contribute. Right after each session there will be a time of up to 30 minutes for discussion between the participants and the specialist. A unique opportunity for you to hear from peers how they overcame challenges common to yours!

I MADE MY REGISTRATION, WHAT ARE THE NEXT STEPS?

An email with instructions and login access is sent to the email of participants registered for the course within 24 hours of purchase. If you haven't received any emails from us yet, check your spam box. If you have not received anything, please contact our customer service by email: info@blueprintt.co or by whatsapp: +55 11 98952-9872

I HAVE PROBLEMS WITH ACCESS TO THE PLATFORM. HOW DO I DO?

Make sure you are using the same email that was registered at the time of purchase. Contact our customer service by email info@blueprintt.co or for faster service by whatsapp at +55 11 98952-9872.

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